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For Customer Experience Professionals

Prioritize Your CX Efforts By Three Categories

Beginner Level: Prioritization Practices For CX Transformation

November 29, 2018

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This report is part of "Act: Beginner Level" in The CX Transformation Playbook.

Why Read This Brief

For a customer experience (CX) transformation to take hold and drive sustainable gains, CX pros need to proactively prioritize and manage multiple projects. That's a challenge given multiple stakeholder interests, limited budgets, and constrained resources. This report, part of the CX transformation playbook, helps CX pros create a prioritization mechanism that they can use to vet CX improvement projects based on a structured approach that drives positive changes for the customer and the business. It also links to additional reports that provide more depth. Forrester refreshes this report regularly based on new research.

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