Professional Industry Analyst Relations Measurement

February 21st, 2019

With contributors:

Caroline Robertson , Miriam Oesterreich , Kara Hartig

Summary

Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for as well as what measurements to take, how to take them, and even why they should take them. Different executives need different value — different metrics — from AR which must report progress and results in line with executive need. This report clarifies the purposes of AR measurement and shows a process for identifying metrics that fulfill those purposes completely and optimally; it moves AR measurement from art to science.

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