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For B2C Marketing Professionals

Push Mobile Engagement To The Next Level

Integrate Push Notifications Into Your Marketing Approach

October 17, 2013

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Why Read This Report

Push notifications make the most of mobile marketing's unique attributes: intimacy, immediacy, and context. When consumers opt in to receive push notifications, it means they trust you to the point of giving you permission to contact them on their most personal devices. If your messages are not relevant, you will lose your best customers. This report lays out the opportunities, risks, and best practices that marketing leaders must understand to integrate push notifications into their app and direct marketing strategies.

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Table of Contents

  • Consumers Adopt Push Notifications But Want Control
  • Push Notifications Offer Better Mobile Engagement
  • Integrate Push Notification Into Your Marketing And CRM Road Map
  • RECOMMENDATIONS

  • Segment And Analyze To Be Relevant
  • WHAT IT MEANS

  • Mobile CRM: The New Holy Grail Of One-To-One Marketing?
  • Supplemental Material
  • Related Research Documents

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