Trends Report

Push Traditional Budgets Online In Emerging Markets

Interactive Marketing Is The Best Way To Reach Attractive Consumers In The BRICs And Beyond

February 7th, 2012
Nate Elliott, null
Nate Elliott
With contributors:
David Truog , James McDavid

Summary

Interactive marketing often takes a back seat in emerging markets, a victim of the low online penetration in these countries and of local marketing teams who lack experience with interactive tools. But that's shortsighted. You should put more of your budget online in these countries, not less, because the minority of the population that is online is both highly attractive and much easier to reach online than through traditional channels. This brief report helps marketers make the case for increasing their interactive budgets in emerging countries, and advises them on how to get the best out of that budget.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.