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For Customer Insights Professionals

Q&A: Six Questions To Ask Before Diving Into Text Analytics

Make The Most Of Your Textual Customer Data

January 12, 2017

Why Read This Report

Customer understanding is incomplete unless customer insights (CI) professionals can harness all types of customer data — structured and unstructured. While CI pros are comfortable with structured data analysis, they are only beginning to explore opportunities to use text analytics. In this report, CI pros will get answers to six key questions before starting on an often perilous journey of mining and analyzing unstructured customer data.

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Table of Contents

  • Leverage Text Analytics For Improved Customer Insights
  • Supplemental Material
  • Related Research Documents

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