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For Customer Insights Professionals

Q&A: Six Questions To Ask Before Diving Into Text Analytics

Make The Most Of Your Textual Enterprise Data

April 4, 2018

Why Read This Report

Your company's understanding of its customers will be incomplete unless you can harness all types of enterprise data — structured and unstructured. While customer insights (CI) pros are comfortable with structured data analysis, they are only beginning to explore opportunities to use text analytics. In this report, CI pros will get answers to six key questions before they start on an often perilous journey of mining and analyzing unstructured enterprise data. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We have elaborated on the uses cases and methods for text analytics in this update.

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Table of Contents

  • Leverage Text Analytics For Improved Business Insights
  • Supplemental Material
  • Related Research Documents

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