Landscape Report

The Customer Experience Strategy Consulting Services Landscape, Q2 2024

Forrester’s Overview Of 31 Providers

June 4th, 2024
With contributors:
Rick Parrish , Angela Lozada , Shayna Neuburg


You can use customer experience (CX) strategy consulting services to help you diagnose customer problems that are lucrative to solve, develop a plan to solve those customer problems profitably, and build the infrastructure needed to execute the CX transformation. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. CX leaders should use this report to understand the value they can expect from a CX strategy consulting services provider, learn how providers differ, and investigate options based on size and market focus.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.