Best Practice Report

Real-Time Processes For Real-Time Social Marketing

October 24th, 2018
With contributors:
Brigitte Majewski , Melissa Parrish , Caitlin Wall , Christine Turley

Summary

Social networks are a real-time media channel, yet marketers have trouble managing social content in real time. B2C marketers underestimate the volume and pace requirements of social marketing and experience competing attention between inbound inquiries and outbound messaging. As social marketing spend increases, marketers need to use those budgets effectively and efficiently by implementing specific processes. In this report we’ll show how strong processes allow social media to serve not only marketing goals but also goals across the entire enterprise.

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