Report

Refit Your Applications For Direct-To-Consumer Sales

Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
December 13th, 2017
With Contributors:
Bruce Eppinger
and Andrew Reese

Summary

The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers to entry, increased influence of digital media on consume

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