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For Application Development & Delivery Professionals

Refocus The Digital Experience Technology Investment Discussion

July 21, 2014

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Why Read This Report

As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means deprioritizing IT cost savings through efficiency and automation and elevating the business technology (BT) agenda -- applying systems, technologies, and processes to win, serve, and retain customers. This report shows how application development and delivery (AD&D) pros and their peers can build the business case for digital experience technology investments.

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Table of Contents

  • Translate Digital Experience Vision Into A Compelling Business Case
  • Leverage Forrester's TEI Methodology To Build ROI Justification
  • Leed's Expected The Unexpected From Transformative Change
  • A Financial Services Firm Made The Commitment To Invest
  • RECOMMENDATIONS

  • Pivot To The BT Agenda When Justifying Technology Investments
  • Supplemental Material
  • Related Research Documents

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