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For Application Development & Delivery Professionals

Reinvent Product Innovation To Revive Your Brand

Adapt Your Private-Label And PLM Process And Application Portfolio To Digital Disruption

January 29, 2016

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Why Read This Report

Successful new product introductions lift revenues for retailers and consumer brands. But out of thousands of new offerings each year, only a handful succeed. Mastery of PLM, be it private-label management (for retailers) or product life-cycle management (for brands), improves the success rate for new products with insight drawn from a myriad of customer interactions. This report shows AD&D professionals how to use big data insight and applications to support the product innovation that retailers and consumer brands must master.

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Table of Contents

  • Get Up To Speed With Effective New Product Introduction
  • Overhaul Merchandise Innovation Applications And Processes
  • Recommendations

  • To Enable Product Innovation, First Simplify, Then Collaborate
  • Supplemental Material
  • Related Research Documents

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