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For B2C Marketing Professionals

Research Overview: Personalization

A Guide To Our Personalization-Related Research

September 15, 2020


Why Read This Report

B2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges make it no easy task. This report compiles Forrester's body of recent personalization research to help you understand the requisite components of a holistic personalization strategy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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