Why Read This Report
Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital experience (DX) priorities, and marketing and the business won't see AD&D's value. To gain a seat at the DX strategy table, AD&D must align its metrics with those of marketing and business groups. This report outlines best practices to help centralized AD&D professionals pivot to a DX strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in the latest research on DX delivery performance management.
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