Revisiting The Online Marketing Suite
February 7, 2011
Why Read This Report
After several years of relative obscurity and false starts, the online marketing suite is poised to gain steam as marketers focus on resolving multichannel complexity and as vendors seek out new avenues for revenue growth. The online marketing suite defines itself through the integration of multichannel campaign execution, content management, and analytics into a single platform, but its true potential is enabled by a central hub incorporating management, measurement, data, and integration points. Several categories of vendors are converging on the online marketing suite, each from their own perspectives. Given the complexity and diversity of the interactive marketing environment, several variations of the online marketing suite will persist for the foreseeable future.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($2495 USD).Purchase