Report

Selling Packaged Software To Consumers

Consumer Product Strategists Should Push Software Subscriptions More Aggressively
October 14th, 2008
With
Remy Fiorentino
and Laura Wiramihardja

Summary

Four out of five US households have a PC, but most consumers spend $50 or less each year on software. Free software bundled with new PCs, as well as free and open source software and Web-based applications, have made it much more difficult to sell consume

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