Selling Packaged Software To Consumers

Consumer Product Strategists Should Push Software Subscriptions More Aggressively
October 14th, 2008
Remy Fiorentino
and Laura Wiramihardja


Four out of five US households have a PC, but most consumers spend $50 or less each year on software. Free software bundled with new PCs, as well as free and open source software and Web-based applications, have made it much more difficult to sell consume

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