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For Application Development & Delivery Professionals

Sharpen Trade Management For Improved Point-Of-Purchase Conversion

How To Deliver Applications For Effective Trade Management

November 29, 2016

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Why Read This Report

Seventy percent of consumers make brand decisions in the store, but attempts made by brands to engage them via mobile applications have had limited success. This research shows how to equip a brand's application development and delivery (AD&D) professionals, as well as its trade marketing team, to deliver the in-store, or on-trade, brand engagement that consumers crave.

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Table of Contents

  • Consumers Make Most Buying Decisions At The Point Of Purchase
  • CPG Brands Must Raise Their Trade Marketing Game
  • To Improve Trade Marketing, Invest In Process First, Then Applications
  • Recommendations

  • Launch An RFI Process For Trade Management Transformation
  • What It Means

  • Empowered Trade Managers Can Build Versatile, Brand-Boosting Apps
  • Related Research Documents

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