Best Practice Report

Singapore Banking Customers Prefer Hybrid Experiences

Delight Customers With The Best Of Both Worlds: Digital And Physical

December 18th, 2020
With contributors:
Frederic Giron , Harley Manning , Nancy Lin , Bill Nagel

Summary

Our annual CX Index and financial services studies offer fresh perspectives on what customers like, trust, and prefer. In this report, we focus on customer experiences that take place in both physical and digital channels in Singapore’s banking industry. Customer experience (CX) professionals in banking should read this report to better understand current channel-specific customer preferences and the respective CX quality challenges that light the path to concrete improvement opportunities.

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