Save or Share this Report

For B2C Marketing Professionals

Social Gets Bigger, Stronger, Faster

Continuous Improvement: The Social Marketing Playbook

March 23, 2017

Primary author headshot


Playbook icon

This is the Continuous Improvement report in The Social Marketing Playbook For 2018.

Why Read This Report

B2C marketers who have established their social marketing practices can't rest on their laurels. Social media is an increasingly larger part of the marketing mix, and social activity is expanding beyond marketing departments. It's time for marketers to embark on the next phase: Make social bigger, stronger, and faster in companies. The continuous improvement report of The Social Marketing Playbook explains how to "socialize" social media to teams outside of marketing and integrate social capabilities into the entire company.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research