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For B2C Marketing Professionals

Social Gets Bigger, Stronger, Faster

March 23, 2017

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This is the Continuous Improvement report in The Social Marketing Playbook For 2017.

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Why Read This Report

B2C marketers who have established their social marketing practices can't rest on their laurels. Social media is an increasingly larger part of the marketing mix, and social activity is expanding beyond marketing departments. It's time for marketers to embark on the next phase: Make social bigger, stronger, and faster in companies. The continuous improvement report of The Social Marketing Playbook explains how to "socialize" social media to teams outside of marketing and integrate social capabilities into the entire company.

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