Social Media Measurement In China
July 25, 2013
Why Read This Report
Marketers are increasingly funding social media programs in China, hoping for phenomenal returns. But most are still beginners at social measurement — focusing on simplistic metrics such as fans, followers, and engagement. Lessons learned from more mature markets show that marketers need to measure social's impact on key business objectives instead. This report will help marketers find the right metrics to measure the true impact of their Chinese social marketing efforts.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Marketers In China Aren't Measuring Social Media Properly
- Marketers Mature Through Three Stages Of Social Measurement
- Draw A Clear Line Between Measurement And Insight
- Supplemental Material
- Related Research Documents
Vendor Landscape: Digital Intelligence Technology Providers You Should Care About
February 17, 2017 | James McCormick
Five Keys To Unlock Additional Funding For Customer Loyalty
January 11, 2017 | Emily Collins
Advance Your Approach To Customer Loyalty
November 16, 2016 | Emily Collins