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For B2C Marketing Professionals

Social Media Measurement In China

July 25, 2013

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Authors

  • By Xiaofeng Wang
  • with Nate Elliott,
  • Andrew Stockwell,
  • Sarah Takvorian

Why Read This Report

Marketers are increasingly funding social media programs in China, hoping for phenomenal returns. But most are still beginners at social measurement — focusing on simplistic metrics such as fans, followers, and engagement. Lessons learned from more mature markets show that marketers need to measure social's impact on key business objectives instead. This report will help marketers find the right metrics to measure the true impact of their Chinese social marketing efforts.

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Table of Contents

  • Marketers In China Aren't Measuring Social Media Properly
  • Marketers Mature Through Three Stages Of Social Measurement
  • RECOMMENDATIONS

  • Draw A Clear Line Between Measurement And Insight
  • Supplemental Material
  • Related Research Documents

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