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Social Networking In Asia: An Enterprise Perspective

May 11, 2009

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This document provides vendor strategists with an overview of the key trends in social networking in Asia Pacific in 2009 based on interviews with 469 CIOs and business managers in Australia, New Zealand, China, ASEAN, and India. The research highlights the popularity of social networking with Asia Pacific executives and local enterprises' appreciation of the benefits of social networking. The document presents data on the use of social networking for business networking and collaboration, benefits of social networking for CIOs and business managers, and main reasons for not allowing social networking in the enterprise. The report notes the presence of international social networking websites such as Facebook, Twitter, and MySpace, as well as local Chinese and Indian ones, including QZone, 51.com, Wealink, itimes.com, ibibo.com, and others.

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