Report

Social Crisis Management: Get Back To Basics

April 19th, 2017
With Contributors:
Erna Alfred Liousas
Nick Hayes
Wei-ming Egelman
and Laura Glazer

Summary

With consumers more polarized than ever and increasingly showing their own values in the way they spend their money, brands worry about making missteps on social media and falling out of favor. They need not fret. Navigating today's social environment sim

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