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For eBusiness & Channel Strategy Professionals

Strategic Staffing For Mobile eBusiness

May 9, 2012

Why Read This Report

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative that eBusiness professionals configure their overall resources and capabilities to stay ahead of the rate of change as consumer technology adoption and behaviors change. Yet finding people with the skills required to push mobile initiatives forth is difficult. In many cases eBusiness professionals will need to look outside of their own organizations to find support in this early-stage of rapid mobile development. This report gives an overview of the key staffing and organizational issues that mobile presents to eBusiness professionals today.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Mobile Business Will Continue To Rise To Chase Consumer Adoption
  • To Design Your Team Understand The Touchpoint And Its Uses
  • RECOMMENDATIONS

  • The Plan: Benchmark, Checklist, And Seek Out C-Level Alignment
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