Report

Success With Bots And Virtual Assistants Depends On The Human Element

Use These AI-Powered Solutions To Optimize Engagement With Early-Stage Buyers
April 9th, 2018
With
Matthew Camuso
Alexander Bullock
and Andrew Reese

Summary

Chatbots and virtual assistants (VAs) may be built on artificial intelligence (AI) and deliver digital experiences through virtual personas — but the success B2B marketers realize from them will depend on the real and human aspects of their deployment, in

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.