Successful Symmetry: Use Metrics To Balance Value For The Customer And Business

A System Of Complementary Metrics Helps Optimize For Success And Spot Problems Early
August 2nd, 2021
Brian Mukasa
and Shayna Neuburg


This report shows how to embrace complementary metrics to drive customer obsession: Define the value your target customers seek, establish value behavior and value outcome metrics, and use the insights to balance value for and value of customers.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.