Forecast Report

Surprise — Retail Is Growing! Here's What It Means For Digital Businesses

Highlights From The Online Retail Forecast, 2017 To 2022 (US)

August 1st, 2017
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
With contributors:
Stephen Powers , Carrie Johnson , Susan Wu , Brendan Miller , Sam Wolken

Summary

Retail is actually growing — all the reports of store closures notwithstanding. Consumer confidence is healthy, retail imports are up, and retail jobs are growing (if changing). Digital business retail pros who are having problems shouldn't blame their stores: The real culprits are your brand and the experience that you give your customers. This report outlines the continued growth of US retail, including highlights from Forrester's new US eCommerce forecast, and what retailers must do to grow and differentiate themselves from competitors.

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