Decision Tool

Survival Of The Fittest: iCafe Evolution In MEA

February 14th, 2008
Dane Anderson, SVP, Intl Research & Product
Dane Anderson SVP, Intl Research & Product
JE
James Erickson

Summary

This document provides vendor strategists with an overview of the Internet cafe (iCafe) sector in Egypt, Nigeria, Pakistan, South Africa, and Turkey. This report presents an in-depth analysis of major trends in the business, and the role of iCafes in expanding the reach of the Internet and information technology (IT) in general among the non-PC-owning population in the Middle East and Africa (MEA) region, as well as the sector's still limited, but growing role in promoting online/networked games. In addition, this document analyzes the key dynamics of the iCafe business including pricing, competition, and customers.

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