Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Synergize Marketing Measurement Tools To Optimize Brand Strategy

March 2, 2020

Authors

Why Read This Report

The confusing landscape of measurement tools makes it difficult for marketers to measure what's working, plan their marketing strategy, and execute that strategy across relevant customer touchpoints. B2C marketers that have a better understanding of how measurement tools coexist within the model for modern marketing will uncover opportunities on all three fronts: customer, brand, and experience. They stand to reduce marketing spend waste, increase customer satisfaction scores, and establish long-term relationships with high-value loyal customers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Marketers Grapple With Myriad Measurement And Planning Tools
  • Align Measurement Practices For Customer-Focused Marketing
  • Marketers Will Gain Insight And Efficiency Via Integrated Tools
  • Recommendations

  • Build A Foundation For Measurement That Syncs With Brand Strategy
  • Supplemental Material
  • Related Research Documents

Recommended Research