Report

Take An Iterative Approach To Digital Banking Strategy

January 26th, 2018
With contributors:
Aurelie L'Hostis, Jacob Morgan, Zhi-Ying Barry, Benjamin Ensor, Mike Chirokas, Sam Bartlett

Summary

Digital business leaders must define and then execute digital banking strategy. To do this, they must craft an action plan that sets out the guiding principles of the bank's digital strategy and the building blocks of digital initiatives: culture, organization, technology, and insights. One crucial commonality across these building blocks is iteration: the means by which leading banks successfully execute their digital strategies. This report outlines how digital banking leaders should create an action plan that helps them win in the age of the customer. This report was originally published in December 2016; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in December 2017.

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.