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For Application Development & Delivery Professionals

TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

January 29, 2013

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Why Read This Report

Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the complex customer relationship management (CRM) technology landscape remains challenging — particularly in light of the rapid rise of social computing, the increasing adoption of software-as-a service (SaaS) solutions, and the need to provide mobile capabilities for frontline personnel. Vendor consolidation and new solutions entering the market add to the confusion. This report defines the use cases, business value, and outlook for 21 categories that comprise the extended CRM technology ecosystem.

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Table of Contents

  • The Age Of The Customer Affects CRM Technologies
  • Why The Future Of The Extended CRM Ecosystem Matters
  • Overview: TechRadar For The Extended CRM Ecosystem
  • Technologies And Vendors Converge To Improve Customer Experience
  • Supplemental Material
  • Related Research Documents

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