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For B2C Marketing Professionals

The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016

The Nine Providers That Matter Most And How They Stack Up

May 31, 2016

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Why Read This Report

In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones — Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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  • Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016

Table of Contents

  • EMSS Vendors Provide Portfolios, Not Platforms
  • Enterprise Marketing Software Suites Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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