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For CMO Professionals

The Agency Workforce 2023: Automation And AI Will Reshape Media And Creative Agencies

Smaller And Smarter Organizations Will Master Intelligent Creativity

October 15, 2020

Why Read This Report

Agencies are introducing technologies that reshape how they work: AI and intelligent automation (IA) in particular turbocharge agencies' ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools fundamentally changes the way agencies work, automating 11% of their workforce by 2023. This report shows the huge impact AI and IA will have on agencies, how agency leaders should plan their staffing, and how CMOs at client companies should evaluate their agencies.

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Table of Contents

  • AI And Automation Radically Alter How Agencies Work
  • Agencies Will Shrink In Size As They Grow In Technology
  • Enhance Your Workforce Strategy With Intelligent Creativity
  • Recommendations

  • Transform Your Workforce To Realize Intelligent Creativity
  • What It Means

  • Humans Plus Machines Yield An Era Of Intelligent Creativity
  • Supplemental Material
  • Related Research Documents

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