Vision Report

The Arc Of Technology Markets

How To Buy Technology In Pivoting, Chaotic, And Stable Market Phases

November 14th, 2014
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Elizabeth Ryckewaert , Laura Naparstek , Josh Bernoff

Summary

To serve customers well, eBusiness executives need to hire the best technology partners: those that innovate well but have staying power as markets evolve. We studied 40 instances of the Forrester Wave™ to find patterns around the evolution of technology markets and the technology vendors within them. In this report, we explain the three market transitions all markets go through — pivot, havoc, and stability — and relate them to Forrester's TechRadar™ model. We provide advice for technology buyers navigating the predictable disruption and consolidation that every market experiences.

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