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The BATJ Firms Are Driving Digital Financial Services For All

Baidu, Alibaba, Tencent, And JD.com Are Innovating Financial Ecosystems In China And Around The Globe

January 3, 2019

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Why Read This Report

The financial technology (fintech) arms of Baidu, Alibaba, Tencent, and JD.com (BATJ) — four of the world's 10 largest fintech entities in 2018 — are now targeting financial services markets outside of China. However, their global expansion strategies will be very different from the strategies that made them successful in China as these subsidiaries become true fintech vendors. Digital strategy pros can use this report to understand how the BATJ companies are evolving their global expansion strategies and how they can benefit from partnering with these firms.

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Table of Contents

  • BATJ Firms Shift Their Business Strategy And Global Expansion Plans
  • Recommendations

  • Financial Institutions Should Partner Cautiously With BATJ Firms
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