The Best And Worst Of Paid Search In 2012

February 14th, 2013

With contributor:

Sarah Takvorian

Summary

Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial services, and business services industries. Despite some isolated successes, all industries have room for improvement in order to craft more effective paid search.

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