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Companies that are advanced in their IT transformation operate well, but they often innovate and execute inconsistently, with high rates of project failure. The underlying problem is an incomplete understanding of the psychology of creativity, and the solution is to focus on establishing the conditions for creativity to grow and become self-sustaining. That means tech leaders should understand creativity's catalysts and inhibitors, aligning the priorities and operating habits of their organizations toward promoting the catalysts and removing the inhibitors.
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