September 12, 2012
Why Read This Report
This report outlines the vision of Forrester's solution for customer intelligence executives working on driving customer loyalty. Many loyalty programs fail because they focus too heavily on discounts or they lack differentiation. Armed with customer intelligence and a deep understanding of how customers interact with a product or service, loyalty programs can provide targeted offers and interactions that go beyond the transactional level. Marketers who infuse their loyalty programs with customer intelligence will find an additional benefit: Loyalty energizes customer intelligence with a wealth of additional customer data. This report is designed to help you understand the mutually beneficial relationship between customer intelligence and customer loyalty and is an update to "The Case For Intelligence-Driven Loyalty" originally published on January 10, 2011. Content and examples were updated to reflect the current state of loyalty programs.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Craft A Loyalty Strategy That Raises Your Firm's Maturity
November 8, 2016 | Emily Collins
Predictions 2015: Invest In Customer Insights To Activate Contextual Marketing
November 10, 2014 | Srividya Sridharan
Introducing Forrester's Next-Generation Customer Experience Index
June 26, 2014 | Megan Burns