The Convenience Quotient Of Green Commuting
Lessons For Consumer Product Strategy Professionals
June 29, 2010
Why Read This Report
See many hybrid vehicles while driving to work? No? These cars have been sold for more than 10 years, yet adoption is still low. Using our Convenience Quotient methodology, we looked at the concept of "green" commuting and found that the reason more metropolitan commuters aren't zipping around in fuel-efficient cars is because they have many other green commuting options available to them, and those options offer more convenience. While our analysis offers insights to product strategy professionals in the automobile manufacturing industry, we take the CQ method one step further here: We've discovered macro-level horizontal conclusions that consumer product strategy professionals in all industries can use to improve the convenience of their products.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Best Practice Assessments
- CQ Scorecards For Green Commuting Options
Models and Calculators
- All Ages Express Growing Concern About The Environment
- Convenience Quotient Results For Green Commuting
Table of Contents
- Convenience Analysis Reveals Why Hybrid Cars Haven't Become The Norm
- The Barriers To Hybrid Vehicle Adoption Remain Too High
- Employ Macro-Level Thinking To Improve The Convenience Of Any Product
- Related Research Documents
We're Not In Kansas Anymore: Building Culturally Relevant Social Brands In Global Growth Markets
April 12, 2017 | Dipanjan Chatterjee
A Marketer's Guide To The Mobile Mind Shift
January 23, 2017 | Jennifer Wise
The Forrester Wave™: Product Information Management Solutions, Q4 2016
December 5, 2016 | Fiona Swerdlow