Trends Report

The Customer Analytics Market In China

Vendors Are Racing To Respond As Adoption Grows

August 21st, 2014
Gene Cao, null
Gene Cao
With contributors:
Srividya Sridharan , Michael Barnes , Rita Xia

Summary

Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and Ping An Trust found that most of them use horizontal analytics and modeling solutions and expect to get more customer intelligence and marketing context from customer analytics providers in the future. The market for customer analytics providers in China remains fragmented; it includes major multinationals like Fair Isaac Corporation (FICO), IBM, Oracle, and SAS and local providers like Alibaba and Baidu. This report analyzes customer analytics adoption trends in China and the current vendor landscape for customer analytics solutions. Customer insights professionals can use this assessment to gauge their level of maturity and evaluate potential customer analytics providers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.