The Evolution Of The Customer Engagement Agency
February 13, 2012
Why Read This Report
As the demand for customer intelligence (CI) from business stakeholders grows and more organizations increase their CI maturity, organizations' marketing agency needs have also changed. A few traditional marketing services providers have recognized this need and are investing in services ranging from strategy development to creative execution to media buying. In this report, we explore the evolution of this model and provide a look ahead at the new customer engagement agencies.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
How Firms Use Web Analytics
November 2, 2011 | Joe Stanhope
Optimize Customer Experience With A Digital Intelligence Business Case
October 11, 2016 | Cinny Little
Analyzing Analytics: How To Measure The Impact Of Customer Analytics
September 26, 2016 | Brandon Purcell