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The Forrester Banking Sales Wave™: US Mobile Sites, Q3 2018

US Banks Need Better Content To Win Prospects

September 26, 2018

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Why Read This Report

Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find research and apply for an account. To assess how helpful sites are to customers with smartphones, we evaluated the mobile sites of six large US banks. This report identifies where these companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

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Table of Contents

  • US Banks Need Better Mobile Sales Content, Not More
  • Inform And Assist Prospects To Complete The Sale
  • Recommendations

  • Sell Like A Branch Advisor, Not A Banner Ad
  • How Forrester Can Help

  • Get Objective Recommendations For Your Site
  • Supplemental Material
  • Related Research Documents

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