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The Forrester Banking Wave™: China Mobile Apps, Q2 2018

China Merchants Bank Leads With Robust, Easy-To-Use Features

June 28, 2018

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Why Read This Report

Mobile apps are the primary way that consumers in metro China pay bills, transfer funds, and manage their finances, so Chinese banks have to design, build, and deliver mobile experiences that both help customers achieve their objectives and differentiate the bank's brand. To see how helpful banking apps are to customers, we evaluated the apps of six Chinese banks. This Industry Wave lays out where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

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Table of Contents

  • Chinese Banks Must Strive To Meet High Customer Expectations
  • Differentiate With New Services And Improved Usability
  • Recommendations

  • Put The Customer At The Center Of Your Mobile Banking Strategy
  • How Forrester Can Help

  • Get Objective Recommendations For Your Apps
  • Supplemental Material
  • Related Research Documents

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