Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

The Forrester Digital Experience Review™: Hong Kong Banking Sales Mobile Sites, Q4 2020

Hong Kong Banks Need To Better Help Prospects Choose And Apply For Banking Products

December 9, 2020


Why Read This Report

Current accounts are central to a customer's relationship with their primary bank, and increasing numbers of customers are using their mobile phone to find, research, and apply for new current accounts. To assess how helpful mobile sites are to customers, we evaluated the banking sales mobile sites of five leading Hong Kong retail banks. This report identifies where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).


Table of Contents

  • Hong Kong Banks Need To Fix Digital Sales Basics
  • Recommendations

  • Remove Digital Barriers To Help Prospects Choose And Apply
  • How Forrester Can Help

  • Get Objective Recommendations For Your Mobile Sites
  • Supplemental Material
  • Related Research Documents

Recommended Research