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The Forrester Digital Experience Review™: Hong Kong Banking Sales Mobile Sites, Q4 2020

Hong Kong Banks Need To Better Help Prospects Choose And Apply For Banking Products

December 9, 2020

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Why Read This Report

Current accounts are central to a customer's relationship with their primary bank, and increasing numbers of customers are using their mobile phone to find, research, and apply for new current accounts. To assess how helpful mobile sites are to customers, we evaluated the banking sales mobile sites of five leading Hong Kong retail banks. This report identifies where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

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Table of Contents

  • Hong Kong Banks Need To Fix Digital Sales Basics
  • Recommendations

  • Remove Digital Barriers To Help Prospects Choose And Apply
  • How Forrester Can Help

  • Get Objective Recommendations For Your Mobile Sites
  • Supplemental Material
  • Related Research Documents

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