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For B2B Marketing Professionals

The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019

The 13 Providers That Matter Most And How They Stack Up

June 17, 2019

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Why Read This Report

In Forrester's evaluation of the emerging market for B2B customer data platforms (CDPs), we identified the 13 most significant providers in the category — Arm Treasure Data, BlueVenn, CaliberMind, Celebrus, Dun & Bradstreet, Evergage, FirstHive, Lattice Engines, Leadspace, Lytics, Radius Intelligence, Tealium, and Zylotech — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. B2B marketers can use this review to select the right partner for their B2B CDP needs.

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Table of Contents

  • The Landscape Of B2B CDPs Is A Classic Emerging Market
  • B2B Customer Data Platform Evaluation Overview
  • Vendor QuickCards
  • Supplemental Material
  • Related Research Documents

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