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For B2B Marketing Professionals

The Forrester Wave™: B2B Marketing Data Providers, Q3 2018

The 12 Providers That Matter Most And How They Stack Up

September 24, 2018

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Why Read This Report

In our 21-criteria evaluation of B2B marketing data providers, we identified the 12 most significant ones — Bombora, DataFox, DiscoverOrg, Dun & Bradstreet, Infogroup, InsideView, Leadspace, Orb Intelligence, Radius, ReachForce, TechTarget, and ZoomInfo — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice.

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Table of Contents

  • Data Is Now The Foundation Of All Successful B2B Marketing And Sales
  • Two More Considerations For Vendor Selection
  • B2B Marketing Data Provider Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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