The Forrester Wave™: Bid Management Software Providers, Q4 2012
Kenshoo Leads, With IgnitionOne And Marin Software Following As Strong Performers
November 16, 2012
Why Read This Report
In response to growing demand for bid management software, Forrester evaluated this category in addition to two others in separate Forrester Waves™: search marketing agencies and SEO platforms. Our 19-criteria evaluation of bid management software providers analyzes and compares five providers that develop and sell proprietary platforms for managing paid search media, including: Adobe Systems, Google (DoubleClick), IgnitionOne, Kenshoo, and Marin Software. This report analyzes the strengths and weaknesses of each player and plots where they stand in relation to each other and to marketers' needs.
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- Forrester Wave™: Bid Management Software Providers, Q4 '12
Table of Contents
- Technology Options Help Scale Paid Search Programs
- Bid Management Tools Provide Only Basic Solutions
- Vendor Profiles
- Supplemental Material
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