Wave Report

The Forrester Wave™: Digital Agencies In China — Strategy And Execution, Q4 2016

The Eight Providers That Matter Most And How They Stack Up

November 9th, 2016
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Sarah Sikowitz , Travis Wu , Erna Esa , Bill Nagel

Summary

In our 29-criteria evaluation of the strategy and execution capabilities of digital agencies in China, we identified the eight most significant agencies — BlueFocus Digital, Isobar, OgilvyOne, Possible, SapientRazorfish, Social Touch, VML, and Wunderman — and researched, analyzed, and scored them. This report shows how each agency measures up and helps B2C marketing professionals make the right choice.

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