Wave Report

The Forrester Wave™: Database Marketing Service Providers, Q4 2007

Merkle, Targetbase, KnowledgeBase, Allant, And Epsilon Are Enterprise Leaders

November 2nd, 2007
Dave Frankland, Vice President, Research Director
Dave Frankland Vice President, Research Director
With contributors:
Cliff Condon , Jennifer Joseph , Scott Wright

Summary

Forrester evaluated 12 leading database marketing service providers across 143 criteria. Our analysis identifies Merkle, Targetbase, KnowledgeBase Marketing, The Allant Group, and Epsilon as Leaders in our enterprise evaluation — due in large part to a combination of integrated delivery, advanced analytics, and favorable client feedback. These Leaders are challenged by two groups of Strong Performers: niche players like ChoicePoint Precision Marketing, Equifax Database Services, and Fair Isaac and those working to fully integrate the sum of their parts, including Acxiom, Harte-Hanks, Experian Marketing Services, and infoUSA.

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