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For B2C Marketing Professionals

The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

Tools And Technology: The Enterprise Marketing Technology Playbook

February 13, 2018

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This is the Tools And Technology report in The Enterprise Marketing Technology Playbook For 2018.

Why Read This Report

In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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Table of Contents

  • EMSS Matures Into Its Enterprise Namesake
  • Enterprise Marketing Software Suites Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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