Save or Share this Report

For B2C Marketing Professionals

The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019

Tools And Technology: The Enterprise Marketing Technology Playbook

September 25, 2019

Primary author headshot

Authors

Playbook icon

This is the Tools And Technology report in The Enterprise Marketing Technology Playbook For 2019.

Why Read This Report

In our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($2495 USD).

Purchase

Table of Contents

  • EMSS Success Requires Balance Between Innovation And Complexity
  • Evaluation Summary
  • Vendor Offerings
  • Vendor Profiles
  • Evaluation Overview
  • Supplemental Material
  • Related Research Documents

Recommended Research