Wave Report

The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019

The Seven Providers That Matter Most And How They Stack Up

September 25th, 2019
With contributors:
Mary Pilecki , Robert Perdoni , Christine Turley

Summary

In our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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