Save or Share this Report

For B2C Marketing Professionals

The Forrester Wave™: Marketing Resource Management, Q3 2018

The Eight Providers That Matter Most And How They Stack Up

August 22, 2018

Authors

Why Read This Report

In our 35-criteria evaluation of marketing resource management (MRM) providers, we identified the eight most significant ones — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and Workfront — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).

Purchase

Table of Contents

  • Modern Marketing Operations Spur An MRM Renaissance
  • MRM Buyers Invest Across Four Selection Scenarios
  • MRM Development Transforms Tomorrow's Marketing Organizations
  • MRM Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

Recommended Research