Wave Report

The Forrester Wave™: Marketing Resource Management, Q3 2018

The Eight Providers That Matter Most And How They Stack Up

August 22nd, 2018
Ryan Skinner, null
Ryan Skinner
With contributors:
Mary Pilecki , Christian Splaine , Christine Turley

Summary

In our 35-criteria evaluation of marketing resource management (MRM) providers, we identified the eight most significant ones — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and Workfront — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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