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For Customer Insights Professionals

The Forrester Wave™: US Database Marketing Service Providers, Q1 2011

Epsilon, KBM Group, And Targetbase Lead A Strong Chasing Pack

January 12, 2011

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  • By Dave Frankland
  • with Suresh Vittal,
  • Emily Murphy,
  • Michael J. Grant

Why Read This Report

In Forrester's 90-criteria evaluation of US database marketing service providers (MSPs), we found that Epsilon, KBM Group, and Targetbase led the pack because of their analytical and strategic approach to the business, coupled with broad capability and strong delivery. Allant, Acxiom, and Merkle give chase in a closely run race, and Harte-Hanks and Quaero show signs of progress if they can extend the success they have in pockets throughout their client base.

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  • The Forrester Wave™: Database Marketing Service Providers, Q1 2011

Table of Contents

  • Database Marketing Service Providers Are A Key Partner For CI Professionals
  • US Database Marketing Service Provider Evaluation Overview
  • Evaluated Service Providers Represent The Peak Of The Current Market
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents